Today on the Idea to Empire Podcast and speaking with Chanaye Jackson is Katt Matiquite. Katt Matiquite from CopyKatt, a copywriting service, explores the importance of avoiding repetition in business communication to build trust and establish a brand built on integrity while understanding the sales process with clients and customers. Katt emphasizes the need for concise and clear messaging to engage and retain customers. The discussion includes tips on using varied vocabulary, structuring content effectively, and utilizing visual aids to enhance communication is a part of the conversation. Download the Transcript! Key Talking Points:Repetition in business communication should be avoided to engage and retain customers.Using varied vocabulary and structuring content effectively can help in achieving concise and clear messaging.Visual aids can enhance communication and make it more impactful.Magical Quotes:“Trust comes first and then the sales are a consequence.”“I want my brand to be more about people than it is about sales.”“There needs to be more to it than just discounts.”Meet Katt Matiquite! Katt is a creative copywriter and storyteller on a mission to help creative brands attract, connect, and sell. She writes website and email copy meant to build trust first and sales as a consequence.Katt's vision is to support her clients by giving them clarity - so they can, in turn, support their people well. Website - copykatt.com LinkedIn - https://www.linkedin.com/in/copykatt/ Learn more about Katt Matiquite’s special offers just for you! Branding Bundle Website copywriting Email marketing All of these are available on Katt’s website: copykatt.com/services *Get more information about this episode at swantowncreative.com/blog/power-of-trust