In today’s Idea to Empire Podcast, Chanaye Jackson provides three key tips for business owners to improve their business: defining their customer avatar, aligning products and services with the customer journey, and pricing appropriately. Key Talking Points:Understand your customer avatar to create targeted marketing and product development strategies.Align products and services with the customer journey to provide timely solutions.Price products and services appropriately based on their value and customer expectations.Continuously evaluate and adjust your strategies to meet the evolving needs of your target audience.Magical Quotes: "If you don't know who you're selling to, then you don't know what you should be creating for them." "Don't count how much money you think they might have." "People will pay for what they think they need." "Price at that perfect temperature." Download the Transcript! Learn more about The Idea to Empire Podcast at https://ideatoempirepodcast.com.   Remember to like, subscribe, and share this episode with your fellow entrepreneurs! Let's build empires together! ----- About Chanaye Jackson I am a certified Disciplined Agile Scrum Master (DASM) business consultant and strategist who specializes in helping entrepreneurs and small business owners make their business strategy and vision come to life by implementing systems and processes that work. Follow me on LinkedIn – https://linkedin.com/in/chanayejackson Watch on YouTube - https://www.youtube.com/@chanayejackson/podcasts Interested in learning more about Chanaye Jackson – https://swantowncreative.com