At IKEA we want to create a better everyday life for as many people as possible – including the millions who are vulnerable and marginalised – enabling a more equal and inclusive society where a decent job is a natural right. IKEA Social Entrepreneurship is one way of making this a reality.  By backing and working with social entrepreneurs, whose business ideas are based on making societies and people thrive, IKEA contributes to creating jobs and better everyday lives around the world.  In this episode we speak to Partner Development Leader Ann-Sofie Gunnarsson who works with artisans from some of the most remote parts of the planet to give IKEA customers the chance to purchase unique homewares with a greater purpose. We talk to Ann-Sofie about the IKEA Social Entrepreneurship programme, the importance of ensuring consistent and sustainable jobs and how the programme is still thriving during times of change and uncertainty.    See acast.com/privacy for privacy and opt-out information.