Ninety percent of children's brains are developed by the age of five - yet around the world, millions of young people are missing out on adequate nutrition, care, and stimulating play, causing them to fall behind, even more they have started school. In this episode of The Impact Room, host Maysa Jalbout discusses the global crisis in early years care and asks what philanthropy and governments can - and should be - doing to fix it. Maysa is joined by Theirworld chair Sarah Brown and preside Justin van Fleet, Hilton Foundation CEO Peter Laugharn, and Sabrina Habib, the founder of nonprofit social enterprise Kidogo.  Sarah Brown and Justin van Fleet talk about their charity's new global campaign, Act For Early Years, which is calling for more investment into early years and a UN decade for action on early childhood care, education, and development. Other campaign asks from Theirworld include: investment in a fully-trained, qualified and funded early years workforce; publishing of annual data on government spending on early childhood development; more family-friendly polices such as income support programmes, parental leave and affordable childcare for working parents; and the creation of a more integrated approach to early years interventions across sectors and government. Act for Early Years is being part-funded by the Conrad N. Hilton Foundation, whose CEO, Peter Laugharn, outlines to Maysa why the early years matter so much and explains what his foundation is doing in this space. Also appearing on this episode is Sabrina Habib, the co-founder of Kidogo, a nonprofit social enterprise giving give low-income families in Kenya access to affordable and quality childcare while also giving employment to - and empowering - local women. Explaining how she stumbled into the sector after being shown an informal “baby care” centre in Nairobi, Habib makes a passionate appeal to governments to realign their priorities. For more about the #ActforEarlyYears campaign follow @theirworld on social media.  The books mentioned on this episode include: "Your Story Matters" by Nikesh Shukla"Wavewalker - Breaking Free" by Suzanne Heywood"The Go-Between" by Osman Yousefzada"Active Hope" by Joanna Macy"Loonshots" by Safi Bahcall The Impact Room is brought to you by Philanthropy Age and Maysa Jalbout. This episode was produced and edited by Louise Redvers. Find us on social media @PhilanthropyAge