Dry January is long over and Sober September is nearing its' end, but the sober curious movement is here to stay.  The non-alcoholic beer industry has grown at a rapid rate and is projected to reach over $30 billion by 2030. Bill Shufelt, Founder of Athletic Brewing Company is at the forefront of this growth. He joined us on the Inflection Point to share how his experience with sobriety led to the creation of Athletic Brewing Company, the stigma around not consuming alcohol, and the mega trends that have contributed their success. Note to All Readers: The information contained here reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this podcast. AllianceBernstein L.P. makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor’s personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates. The [A/B] logo is a registered service mark of AllianceBernstein, and AllianceBernstein® is a registered service mark, used by permission of the owner, AllianceBernstein L.P. © 2020 AllianceBernstein L.P.