Description
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.
They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.
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Show Notes:
(01:05) - Stephanie's mission, achievements, and purpose
(03:32) - Search generative experience
(04:57) - Google's holiday 100 and trending items
(06:05) - Trending categories
(08:12) - The importance of AR try-on features
(11:08) - Small business filter and supporting local businesses
(12:58) - Other trends in commerce and marketing
(14:25) - Future of shopping technology
Check out some of our previous episodes:
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
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