Nikki Anderson is an independent user research consultant, instructor, author, and speaker. Nikki uses her background in education and psychology to mentor people and organizations on the value of user research. And now, she’s written a book to help them build up their research operations. That’s the focus of our conversation today. Show notes Nikki AndersonImpact: A complete guide to creating a user research practice at your organization by Nikki AndersonUser Research AcademyUser Research Academy SubstackHow To Run a Qualitative Usability Test by Nikki AndersonWrite Kick@ss User Research Goals by Nikki AndersonShow notes include Amazon affiliate links. We get a small commission for purchases made through these links. If you're enjoying the show, please rate or review us in Apple's podcast directory: https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200 This episode's transcript was produced by an AI. If you notice any errors, please get in touch.