Seven principles for marketing growth
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“Firstly, this is a biased review. I’ve known Frans for many years. I’ve also worked with him on projects and I’ve read his book.
With this out of the way, this is a great interview with Frans, where he does explain what BiTSing is about.
Aidan gives Frans the time and space to be explain BiTSing with examples from clients and he delves a little deeper to highlight how important these principles for companies seeking growth.
Listen out in particular for the Golden Egg. It’s about finding out what’s makes your company/brand uncopyable and gives you a message that will make you more distinctive that your competitors.
I like to borrow from Stephen Covey and think of these principles as the “Seven Principles of Highly Effective Marketers”
Following these will lead to a Revenue Growth.
Enjoy the interview.”
Camillusobrien via Apple Podcasts ·
Ireland ·
01/01/19
More reviews of The Innovation Show
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“I tune in every week to listen to Aiden take us on a journey with his well chosen guests. Asking great questions is the art of making a great interview. Recommended as there is always something insightful to learn.”
alansmlxl via Apple Podcasts ·
Great Britain ·
12/09/19
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“The range of topics is broad and caters to everyone. No need to be a computer genius or AI wizard, just have an open mind and enjoy Aidan and his guests break down tricky subjects into manageable and educational bits! They also pepper in some lovely and useful motivational practices that really...”Read full review »
Bananas rule via Apple Podcasts ·
United States of America ·
11/19/20
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