Janine Marshall, general manager of London’s One Aldwych, and Benedetta Cassinelli, co-founder and CEO of The Considerate Group, speak with Robin Trimingham, host of The Innovative Hotelier, about greenwashing and the difference between simply claiming that your property has an environmental program in place and really controlling and reducing your carbon footprint. Stressing that it is impossible to effectively reduce your CO2 emissions without first correctly collecting and analyzing carbon data, the discussion focuses on the variety of initiatives that hoteliers can put in place to control and reduce carbon emissions and what it is going to take to implemental a robust sustainability strategy to enable an environmentally friendly carbon-neutral operation in the years to come.