What does good employer branding look like? Surely there's more to it than painting a picture of corporate paradise that every applicant would love? And what can great employer branding do for your recruitment outcomes? In today's episode, we speak with James Ellis, 'The Employer Branding Nerd' and Head of Employer Brand at Roku Inc. James builds “employer branding that's so effective, your marketing team might steal it.”  He’s a noted employer brand and talent strategy thinker, keynote speaker, author, consultant, and podcaster who routinely builds "the uncomfortable and new” from scratch and turns it into “this is how we do it now.”   As an author, James has done an amazing thing with his latest book 'Talent Chooses You'. He has opened it up to the world as a free digital document. It is now available on Google docs for you to read, leave comments and discuss the points directly with the author: https://docs.google.com/document/d/17i458ZokeF1vAmbL496MVDZcFYzoUbe26hIrX3Mt6fE/edit?usp=sharing  Connect with James on LinkedIn: https://www.linkedin.com/in/thewarfortalent/ Have a question or a comment on today's episode? Tweet us @TalentsoftGroup Would you like to share a question for an upcoming episode? Is there a topic in HR you've always wondered about? Share your question with us in the form at the following link and we'll put it to our expert guests throughout season 3 of The Ins & Outs of Work: https://forms.gle/8pmcVXyCK89ssg8fA