On today’s episode we talk about Company Culture in 2021 and Drift's journey to go digital-first. Culture is kind of an intangible thing. Some describe it as the organization’s personality; you can’t see it physically, it can be difficult to measure - but you know if you have it. And you know when you don’t! The events of 2020 no doubt had some big impacts on company culture! Joining us to discuss this today is Dena Upton - Chief People Officer at Drift, responsible for the company’s talent development, operations, recruitment and retention - and one of the people who facilitated Drift's recent shift to becoming a Digital First company. Drift is a Boston-based scale-up, officially going ‘Digital First’. This episode explores why they made this decision, why a hybrid office-remote setup wasn’t an option for them and what they’re doing to retain and continue to build their company culture. Drift is the World’s #1 Revenue Acceleration Platform. They help companies engage in real-time, personalized conversations with the right customers at the right time, so they can build trust and accelerate revenue.