Getting noticed in today's digital world can be really tough for business owners and entrepreneurs. So many platforms fight for our attention and make it hard to stand out. But there's a powerful tool that's often missed: media exposure. Even though it can greatly increase visibility and build trust, many people avoid trying to get media coverage. It's important to understand why media is not used as much as it could be and how clearing up this confusion can lead to great chances for getting noticed and expanding your business.   Enter Beth Nydick, our guest today on the podcast and a pro in the world of public relations and media. Beth breaks down the barriers to media exposure, sharing insider tips on how to grab people’s attention and make the most of every media opportunity. Get all the links and resources at https://www.lightbeamers.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices