Laura Hodges: Leaning Into Sustainable, Ethical Design   Episode Details.   It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking...

Renee Bush: Brand Strategy & Positioning for Interior Designers   Episode Details.   In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for...

Carley Page Summers: Styling for Photoshoots vs. Styling for Living   Episode Details.   The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her...

Chango & Co: Finding Joy in Social Media Marketing    Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to...

Unique Kitchens & Baths: A Crash Course on Custom Cabinetry   Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything...

Yond Interiors: The Logistics of Distance Design Episode Details. In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience.  Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America....

Light & Dwell: Defining Your Signature Style Episode Details. It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature...

Alison Giese: Interior Design As Your 2nd(+) Career Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50s is out of the question, today’s guest is here to tell you that it’s never too late to break...

Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the...

Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior...

BONUS EPISODEBrittney Vier: Financial Planning for Interior DesignersAs an interior designer running your own studio, the finances can feel overwhelming. From taxes to payroll, there are so many things to consider. Today’s guest, Brittney Vier, is answering all the most important, the most confusing, and even just the “Where do I start?” questions. This virtual bookkeeper for interior designers shares tips on how not to leave money on the table, ways to ensure your business can stay afloat...

So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way.   Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking...

Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot. In This Episode, I'm covering: Our favorite client management software, Dubsado Why we insist on using Google Drive, not Dropbox Filing organization and naming conventions Team communication + inbox zero Why you should be using Canva Interior design studio job...

This highly anticipated episode of The Interior Collective digs deep into Shea McGee's blueprints for strategic growth, practices for productivity, and insights on incorporating video within your marketing strategy. We welcome Shea McGee Founder and Creative Director of Studio McGee, McGee & Co., author, and Netflix's Emmy Nominated Dream Home Makeover.   Over the last eight years, we’ve watched Shea McGee grow her interior design business into a powerhouse lifestyle brand centered...

Since the beginning of the pandemic, it feels like every designer out there - myself included - is branching out to beautiful AirBnBs as fun little getaways. Stretching their design muscles, enjoying some time away from the office, and hoping to turn a little profit. We’re bringing in interior designer and short term rental maven, Blaire Moore, to discuss the ins and outs of making high-end short term rentals profitable as a designer. Balancing a thriving interior design business, running a...

The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the...

The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best friend is divulging all her secrets to a successful and lucrative interior design studio. Lindsey...

Today on The Interior Collective, we’re reframing the definition of Traditional Interiors. What has predominantly been a white, euro-centric definition of traditional design is finally being dismantled with the recent showcasing of Black and BIPOC voices and their work in the industry. Traditions aren’t a universal thing, so Traditional Design shouldn’t be either. We’re chatting with renowned interior designer and fellow podcaster, Gail Davis as she shares what traditional interiors mean to...

Show notes linked here. Landing dream projects with ample budgets can feel out of reach. AD 100 Interior Designer and Co-Founder of The Expert, Jake Arnold walks us through his journey to celebrity status and every struggle along the way. A self-admitted work-in-progress, Jake Arnold advises that persistence is key. Success is 1 part luck, 2 parts design, Jake refuses to be looked over. Find inspiration in Jake Arnold’s creative process, re-use Jake’s strategy for getting noticed, and take...

As a follow up to Episode 2, The Interior Collective is breaking down how to maintain that perfect client process as your team (and workload) grows. Clara Jung, Principal of Banner Day, is joining us from The Bay Area as one of House Beautiful’s Next Wave Designers. Clara was IDCO Studio’s first interior design client and really the catalyst to making IDCO what it is today. She has successfully grown her team into a full service boutique interior design studio with both in-person and remote...

Unpopular opinion - digital press can actually be MORE valuable than print press these days for interior designers. While being published in the pages of a glossy magazine can be the pinnacle of press for designers, I honestly question how much traffic is actually getting driven to the source. On today’s episode of The Interior Collective, we welcome Kelli Lamb, Editorial Director of Rue Magazine, as she walks us through the benefits of both print and digital press. We’ll then take it a step...

Season 1 | Episode 2 Anastasia Casey: Perfecting Your Client Process SHOW NOTES   No process is more important as an interior designer than your client process. From the initial inquiry to the final goodbye, I’m walking you through every step of the way today on The Interior Collective. We’ve put together the tools you need to plug and play - providing a concierge level client experience for interior designers.   Find all the episode details, links and examples of this episode of The Interior...

Season 1 | Episode 1 Marie Flanigan: Growing Your Team SHOW NOTES As an interior designer, growing your team can feel overwhelming. That first hire is always a leap of faith. My advice is to always hire for a role, not just an additional person and today’s guest, Marie Flanigan, is walking us through the exact steps to growing your team. For interior designers, hiring should be a revenue stream, not a business expense because that hire is creating billable hours. Stay tuned as we share the...

This is The Interior Collective, a podcast for the business of beautiful living, presented by IDCO Studio and I’m Anastasia Casey. Here at IDCO Studio, We’ve already gone through the roller coaster that is being a start-up and now that we have established a name for ourselves in the interior design industry, it is our duty to empower others. We believe in paying it forward. Through years of experience, we have the answers to your questions. We don’t hold our secrets close and aren’t afraid of...