Solo episode with Bruce Sinclair, the host of the show, discussing the competitive advantage smart digital diligence provides the sponsor upfront in the deal cycle during the auction. At the heart of all post-acquisition value levers is understanding the company’s customers.  The higher fidelity you have on who the customer is and what the customer does, the closer you’ll hit the mark with all you value levers, including revenue growth, pricing optimization, multiple expansion, debt paydown and informing your priorities on margin expansion and follow-on acquisitions. This is the purpose of smart tech, to gather and transform proprietary data on customers who make physical things, operate physical things or service physical things, by adding sensors in all the places you want to create value. In this episode, Bruce discusses: Smart products and what is smart digital value creation. The high technologies used in smart digital and how they differ from IT and automation. Capturing proprietary data, its significance and how it’s used for value creation. How smart digital improves an investment. Performing smart digital diligence. Connecting the dots between physical world data and virtual value models. Related links you may find useful: The article, The Competitive Advantage of Incorporating Smart Digital into Diligence.  Season 2: Episodes and show notes Season 2 book: The Private Equity Digital Operating Partner Season 1: Related episodes  Season 1 book: IoT Inc Training: Smart  digital transformation certification