Kath Austin founder and CEO of Bee Bee Wraps and SME Entrepreneur of the year joins us for this week’s podcast. Kath explains why she left her charity fundraising background for her heartfelt curiosity of conquering the waste that her growing household was creating. Kath solved part of her home waste problem by creating her waxed cotton, food wrap product, she explains her determination to bring Bee Bee Wraps to market and why the company has a wide appeal, not only focusing on sustainability and impact but also maintaining an aesthetic that fits alongside current retail trends.  Kath explains her journey with the Judge Business School’s incubator, Cambridge Social Ventures, and subsequently how the support programme enabled the sharp growth curve of the company and the business changes required to scale.