In E02 Victoria Bunyard, CTO at IBM Northern Europe tells all on the purpose-led approach when it comes to sustainability for business and lets us in on the progress of the ground-breaking autonomous boat "The Mayflower," which is revolutionising how we understand the ocean and the larger climate 🌊🌍.  This episode showcases… 🎙Victoria’s IoT journey from the defence industry to IBM - 00:00 🎙Having access to everything vs. being focused in one particular area - which is more daunting? – 05:27 Considering how we can be more sustainable as tech businesses 🎙What does sustainability mean to you? 07:00 🎙IoT is a team sport 07:29 🎙Considering what the impact of what we do 08:35  🎙The do no harm mindset 09:16 🎙What is the long-term outcome when it comes to IoT and tech tackling the challenges we face?  12:15 The Mayflower Autonomous Boat 🎙The journey of the Mayflower autonomous boat 12:57 🎙If we can’t understand the ocean, how can we understand climate change? 16:01 🎙How is the Mayflower transforming the way we operate and know the ocean? 17:58 🎙What experiments are on the Mayflower? 21:54 🎙Whales are massive carbon sinks 22:37 The importance of ethical data and purpose 🎙The importance of a purpose-led approach 25:45 🎙The problem of having access to good data 27:30 🎙Ethics and AI – How can we data in a way that's ethical? 32:07 Inclusivity and Women in IoT 🎙How can we drive innovation forward with diversity and inclusivity in tech? 40:59 🎙Women in STEM and nurturing talent 44:12 🎙How often are IoT and tech affecting our daily lives? 50:05 🎙Quick fire questions! 53:45  ABOUT Victoria Victoria Bunyard is the CTO for IBM Northern Europe. She has an extensive background in Systems Engineering, Enterprise Architecture and Technology Transformation. She firmly believes that technology can be ‘the answer’, but only when we truly understand ‘the question’ – and that it is not about how great the tech is, but about how great we can be when we are backed by great tech. Having worked in many industries she has learned the three fundamentals at the center of successful technology transformation: 1) Context is key, 2) The devil is in the dependency, 3) Technology is a team sport.  Connect with Victoria  LinkedIn: https://www.linkedin.com/in/victoria-bunyard/ Twitter: https://twitter.com/VBunyard  ABOUT IBM  At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything. Find out more about IBM here: https://www.ibm.com Discover more on the Mayflower Autonomous Ship project here: https://www.ibm.com/uk-en/cloud/automation/mayflower-autonomous-ship Prefer to listen on the go? Subscribe to us on…  Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-iot-podcast/id1513353818  Spotify: https://open.spotify.com/show/7HqqxkxlFsrhdggc1HDHOK  Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS85NDUxMDMucnNz  Want to get involved? Find us a weare5vmedia.com/get-involved/  Connect with today’s Host Tom White aka. MR IoT – https://www.linkedin.com/in/tom5values/  What is The 5V Podcast? The 5V Podcast is a special one-off season that we put together as a celebration of our company values after we launched 5V Media; a media provider for the IoT and wider tech world. 5V Media powers The IoT Podcast, events, video content and much more! Until next time sit back, relax, tun