October 17: For this episode of the J Curve I am thrilled to bring you my conversation with Rodrigo Tognini, a founder and CEO at Conta Simples, a São Paulo based financial platform for SMBs that has recently raised $24M Series A from Tinder founders Justin Mateen's JAM Fund, Valor Capital, Base10 Partners, Y Combinator and Big Bets. In today's episode we will learn:   1. How do you define a product market fit? What are the actual signs of it? 2. How to think about market segmentation when launching fintech for SMBs? 3. What are the potential consequences of the inter charge fee reduction introduced by Brazilian Central bank for the fintech ecosystem in Brazil? 4. What's the most counter intuitive thing Rodrigo learned while doing business in Brazil?  5. How being an athlete impacts Rodrigo's entrepreneurial mindset?