On this episode of the Jeff Fenster Show, Damon West shares his inspiring story of transformation. From a former division one starting quarterback at the University of North Texas, to a life of addiction and a 65 year prison sentence, Damon's journey of redemption, grit, and determination is a powerful reminder of the potential of each day. After a chance conversation with a fellow inmate, Damon was inspired to turn his life around and become successful, and his message of the coffee bean has impacted organizations like Walmart, AIG, Chick-fil-A, and even the US Army. Tune in to hear Damon's story of overcoming adversity and reaching one's full potential.