Bill talks with Chad Kugler about the world behind the curtains of the medical device industry.  He is undoubtedly an expert of swimming with sharks and finds joy in navigating that journey. Chad Kugler, President and CEO of Seigla Medical, is an engineer turned serial entrepreneur with significant experience inventing technologies including sixty-eight granted patents, developing new markets, and managing companies.  He was a key architect for market development that included a global physician education program in the emerging field of complex interventional procedures.