Scott Lux is the acting SVP of Customer Experience and Digital Commerce at Alice + Olivia as well as an Adjunct Professor of Digital Commerce and DTC at Columbia University, NY and FIT. He joins the show to lend his expertise in a discussion on the shifting demands of new consumers and its inevitable impact on brands and retailers. Host Jason Felger and his colleague, Yelena Shkolnik — Partner at Jump Capital — lead the discussion on current trends towards a customer-centric approach to marketing and the factors that have propelled this shift, challenges facing the retail sectors in striking an apt balance between online presence and brick and mortar establishments, as well as the key role Journey Mapping plays in identifying how to maximize brand interactions with customers. Finally, tune in to hear expert thoughts on the live streaming market that accounts for 9% of commerce in China (translating to a whopping 70B potential State-side) and the current North-American barriers to it, from adoption to fragmentation.