B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line.

B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line.

To remove the organizational “inertia” to meet the ever-changing business and market needs, organizations need to make a bold move with cloud, seek to operate with a clean core, and look for more ways to make the business more intelligent and responsive.