Episodes
There’s a new Korean sunscreen scandal in the news this week but it’s not what you’re thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener’s question about whether luxury K-Beauty products are more effective. What’s your perfect K-Beauty product? Take the quiz to find out!    ACCESS FULL SHOW NOTES: https://stylestory.com.au/blogs/podcast/a-korean-sunscreen-scandal-of-a-different-kind CONNECT WITH ME My Instagram:...
Published 09/26/23
Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in! CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG:...
Published 09/19/23
On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from  Mary & May, Tosowoong, Skin79 and Subi.   Access Full Show Notes:...
Published 09/12/23
Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1!   Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-guide   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty:...
Published 09/05/23
On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones.    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/is-the-growth-of-the-k-beauty-industry-problematic CONNECT WITH ME My Instagram:...
Published 08/29/23
On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won’t fail to disappoint you if you’re just starting out:   Access...
Published 08/23/23
On episode 213 of the podcast, Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLB, Jelly Koand Missha.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/this-summer-s-k-beauty-makeup-trend CONNECT WITH ME My Instagram:...
Published 08/15/23
On today’s episode of the Korean Beauty Show podcast Lauren takes a deep dive into Hanbang and its place in Korean beauty. We’re covering everything from the definition and regulations to the history of Hanbang, common ingredients, brands of note, why Hanbang has succeeded and some issues with the category.    Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/the-need-to-know-about-hanbang-k-beauty CONNECT WITH ME My Instagram:...
Published 08/08/23
On this episode of the Korean Beauty Show podcast Lauren runs through the 2025 trend forecast from one of the Korean Beauty industry’s biggest resources. Beauty of Joseon is on track to do $200 million in sales this year despite being practically unheard of in Korea and Jelly Ko’s Gelato Glaze Lip Mask hits the US. Plus, a popular Illiyoon cream has had a makeover and real customers review d’Alba, Tosowoong and more.    Access Full Show Notes:...
Published 08/01/23
On today’s episode of the Korean Beauty Show Podcast Lauren is running through some of the top budget K-Beauty buys for skincare, hair and makeup. Whether you’ve got oily, acne-prone skin, dry skin or are after some great dupes for more expensive products you won’t want to miss the list.     Access Full Show Notes: https://stylestory.com.au/blogs/podcast/top-10-budget-k-beauty-buys   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty:...
Published 07/24/23
On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction?   Access Full Show Notes for this Episode:https://stylestory.com.au/blogs/podcast/best-selling-k-beauty-products-for-the-first-half-of-2023 CONNECT...
Published 07/19/23
On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy.    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty:...
Published 07/11/23
On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and dermatology.  CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG:...
Published 07/03/23
Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be?  There are plenty of those too!  Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet.  Let's take a look!   Access Full Show Notes for this Episode:...
Published 06/28/23
In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas.    Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/new-korean-ant-wrinkle-treatment-available CONNECT WITH ME My Instagram:...
Published 06/20/23
Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world.   CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty Facebook:www.facebook.com/stylestory.au Website:...
Published 06/14/23
On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it? Finally, we've got new releases from Mixsoon and real customers tell us why they purchased products from Heimish, Beauty of Joseon and Subi.   Access Full Show Notes for this Episode:...
Published 06/13/23
Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market.   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s...
Published 06/08/23
Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand   On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular Korean Beauty products.    CONNECT WITH ME My Instagram:...
Published 06/05/23
To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in  focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream.    Access Full Show Notes for This Episode:...
Published 05/31/23
K-Beauty in Dubai - Episode 199  On this episode Lauren reports on the status of K-Beauty in Dubai, the top trending products, categories and beauty trends and some predictions for the future.  Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-in-dubai CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s...
Published 05/24/23
On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-trend-dominated-by-indie-beauty-brands   CONNECT WITH ME My Instagram:...
Published 05/23/23
On this episode of the Korean Beauty Show Lauren discusses the future of hemp legalisation in Korea and its impact on cosmetics and therapeutic drugs. She answers a listener’s question about which Korean beauty brands make cosmetics for which skin age. Plus, new drops from COSRX and Rom&nd and new reviews for Tocobo, Subi and Jelly Ko.    Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-future-of-hemp-in-korean-cosmetics CONNECT WITH ME My...
Published 05/17/23
On this episode Lauren runs through some of the top trending viral Korean skincare products on TikTok…and shares her thoughts on whether they’re worth it not. Tune in if you’re keen to hear which ones do you need to try and which ones have just had formula updates.    Access Full Show Notes for this Episode at: https://stylestory.com.au/blogs/podcast/tiktok-viral-korean-skin-care-products-worth-it-or-not   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty:...
Published 05/11/23
On this episode of the Korean Beauty Show podcast, Lauren answers a listener's question about adding chemical exfoliants to your routine. Plus, consumers share whether they're willing to pay more for conscious beauty products. New Korean haircare has just landed.    CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram:...
Published 05/09/23