Melker Svard is the founder of the functional footwear brand Wyde Footwear. Passionate about health and the footwear industry, he used his expertise to bring to market shoes that have both proper function and style. In our conversation, we discuss how Wyde is different than other barefoot shoes, how they aim to brand their product, and life as an entrepreneur. Wyde Footwear: https://wydefootwear.com/ Follow Melker on X: https://twitter.com/melkersvard Follow me on X: https://twitter.com/thelukelamy 0:00 Introduction 1:30 Episode Start 14:00 How wyde footwear differs 21:10 Social media marketing 30:10 Being a healthy person is good business 37:30 Melker’s business advice