How does marketing actually work? What is the key to great advertising and how can we avoid the most common mistakes? We discuss this and much more with Erik Modig, author, speaker, entrepreneur, and professor at Stockholm School of Economics. (0:00) Introduction (0:48) Customers don’t care care (4:02) Marketing metrics (6:44) Explain the benefit in 3-5 words (9:52) Impressions are not created equal (15:25) Small vs big brands (16:38) Effective messaging (18:57) How to create great...

What is it like to go from a startup to a household brand in just a few years? Or hire 1,200 people in a single month? We discuss this and more with foodora's CEO Hans Skruvfors. (0:00) Introduction (0:49) How foodora got started (2:59) Experiencing massive growth during the pandemic (9:15) The importance of quick decisions (12:42) Positivity and hiring the right people (16:53) Empowering your team to make decisions and mistakes (20:35) Having fun at work (23:34) Creating a culture...

Tricia Weener has an extraordinary range and depth of marketing expertise. We talk about what it’s like to lead marketing at global companies, lessons learned from managing her own agency, advice on becoming a highly effective marketer, and more. (0:00) Introduction (0:47) How she got started in marketing (7:29) Starting her own business (12:04) How to become a highly effective marketer (19:26) Transitioning to Kone (23:17) Managing marketing at a global company (29:30) Justifying...

Tuva Palm is a tech investor, board member, and former CPO/CTO at Nordnet. We talk about building great products and driving growth through technology. (0:00) introduction (0:50) how she got into technology (6:45) product management (10:00) product strategy and investing (18:18) product-led growth and building a great user experience (24:45) recruiting a CTO and navigating tech trends (31:23) how marketing has changed (38:15) thoughts on the future More...

Konrad Bergström co-founded Sweden's fastest-growing company and has now raised over $100 million to build electric boats. We talk about success, failures, and lessons learned. Learn more: https://generogrowth.com/ https://konradbergstrom.com/

Picnic is one of the most well-known restaurant chains in Finland. We sat down with CEO Janina Hallberg to discuss how they were able to get through the lockdowns and breathe new life into a decades-old brand. Learn more: https://picnic.fi https://generogrowth.com

Wolt is one of the most successful startups in Europe, with 25 countries and a 7 billion euro exit. We discuss their growth formula and strategy with VP of Marketing Fredrik Lucander. Learn more: https://generogrowth.com/

Perlego is a fast-growing education tech company. We discuss their growth story and strategy with CEO and co-founder Gauthier Van Malderen. Learn more: https://www.perlego.com/ https://generogrowth.com/

How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio. Learn more: https://www.raisio.com/ https://generogrowth.com/

Chris Walker is the founder and CEO of Refine Labs. He's the mastermind behind the demand strategies of some of the fastest-growing B2B SaaS companies on the planet. We talk about how marketing is changing and what companies can do to adapt. Learn more: https://www.linkedin.com/in/chriswalker171/ https://www.refinelabs.com/ https://generogrowth.com/

Ruokaboksi is one of the fastest-growing Finnish startups, growing revenue from 1 to over 20m€ in just three years. We talk about their story, the highs and lows, with CEO and co-founder Juhana Rintala. Learn more: https://ruokaboksi.fi/ https://generogrowth.com/

Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts. We discussed their growth and marketing strategy with CMO Daniela Tjeder. Learn more: https://generogrowth.com/ https://www.frameryacoustics.com/

Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he's also started 43 other businesses. And at 63 years old, he’s not slowing down! We talk about the importance of taking risks and making mistakes, finding success, and losing it all. Check out Per’s course here: https://www.docens.se/open-course-topics/12

How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.

We're back with season two of the podcast! The first guest is financial expert Martin Paasi. Learn more: https://generogrowth.com/

We talk about how to use marketing to generate tangible business results, i.e. conversions. The guest is Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies. Learn more:  https://leadoo.com/ https://generogrowth.com/

Brands must understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify. Learn more: https://generogrowth.com/

With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America. Learn more: https://commonthreadco.com  https://generogrowth.com

How can companies build their brands while generating leads and sales at the same time? We discuss this with Minna Keränen, Business Unit Director Industrial & Marketing Director at Pihla Group. Learn more: www.generogrowth.com

What strategies can brands use to maximize online growth? CEO & co-founder Robin Bade shares how eBrands manage their portfolio of 20+ purpose-driven brands. Learn more: https://www.ebrands.com/ https://generogrowth.com/

Travel came to an abrupt stop in 2020, with severe impact on hotel and apartment operators. Michael Huotari, Head of Web Sales, shares how Forenom was able to grow and invest in these challenging times. Learn more: https://generogrowth.com/

How did Friends & Brgrs go from a single restaurant to 24 locations and the number #1 restaurant brand* in Finland? We discuss the growth story with COO Isak Fagerholm. * Taloustutkimus: Suomi tänään 2022 Pikaruokaketjut Learn more: https://generogrowth.com/

After years of prioritizing growth, many eCommerce brands are now looking more closely at the bottom line. In the first episode, we discuss this change and what it means for marketing. The guest is Christopher Oksman, Lead Growth Hacker at Genero. Learn more: https://generogrowth.com/