#47 Kogan Pt 2: Diversifying Income Streams, Finding PR Hacks & Managing Being Overstocked With Ruslan Kogan
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Description
Welcome back to part 2 of my chat with Ruslan Kogan.
Quick TLDR, Ruslan is the founder and CEO of kogan.com, one of Australia’s largest online retailers, known mostly for their electronics and white goods and makes over $1B in sales annually. In this episode we talk about how to get PR and get attention, and how his fight with Gerry Harvey was a clever tactic that grew the business, how he became overstocked post covid and how he overcame it and growing additional income streams using the subscription model.
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