On this episode of The Lead Up, we catch up with Brendan, Tim, and Nick, cofounders of Sourcery. They empower developers to write beautiful, clear code, all the time, through real time refactoring. As a team with decades of combined experience in software development and scaling, they share their thought process behind pursuing a bottom-up go-to-market model, deciding against going open source, launching on Product Hunt, and how negative feedback helped improve their team dynamic and vision. Techstars personnel and/or guests who speak in this podcast express their own opinions, and not the opinion of either Techstars or any company discussed in this podcast. This podcast is for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities are for illustrative and/or informational purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investor or prospective investor, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by Techstars. Certain of Techstars funds own (or may own in the future) securities in some of the companies discussed in this podcast. See acast.com/privacy for privacy and opt-out information.