We dive into the world of entrepreneurship with Melinda Emerson aka. SmallBizLady. With a trailblazing career as a former New York Times columnist, bestselling author, keynote speaker, and marketing expert, find out from Melinda the questions every small business owner should be asking themselves. On a mission to put an end to small business failure, Melinda has been recognized by LinkedIn as a top Voice for Small Business and Entrepreneurship, while Forbes magazine hailed her as the #1 woman for entrepreneurs to follow on Twitter. But that's not all! Melinda's marketing consulting firm has proudly served powerhouse brands such as VISA, American Express, FedEx, Google, and Microsoft. Trust us, this interview is an absolute must-listen for entrepreneurs. Don't miss out! Discussions in the episode: Universal challenges start-ups face and how to solve themThe value of investing in brandingCommon mistakes leaders make when scalingThe cycle of continuous learningClick here to reach out to Peter Rabey direct  Like this show? Please leave us a review. Every review helps.