Hear from Rory Sutherland, the Vice Chairman Of Ogilvy UK on how organisations can use behavioural science to drive outstanding performance. As the author of the best-selling book ‘Alchemy, The Surprising Power of Ideas Which Don't Make Sense’, Rory also writes regular columns for the Spectator, Market Leader and Impact. Find out more about the common mistakes companies make, the role prestige hierarchy plays and the quantification bias when searching for talent. Discussions in the episode: How to build a high trust cultureThe balance between prestige and financial gainHow to find talent beyond traditional routesThe dangers of importing leadership from the outside Click here to reach out to Peter Rabey direct  Like this show? Please leave us a review. Every review helps.