In this episode, George Saiz explores the essence of his book, "We Started with Respect," touching on its unique message, the significance of respect, overlooked key elements for cultural change, and personal writing insights. What You'll Learn: 1. Why a book on culture - there are so many out there? What important message do you bring? 2. Why the book title of "We Started with Respect," what's important about that to you? 3. Your front book cover says it's A Novel, but the word "Novel" is crossed out and replaced with the word "Blueprint." Tell us about that. 4. In your book, the team adopts seven key elements of the culture that they want to develop. I recognize that they're all important, but which one or ones do you think are overlooked and yet are key to successfully transforming the company culture? 5. What is something you learned over the course of writing this book? About the Guest: George Saiz enjoys sharing leadership strategies from his experience as a medical device executive with Johnson & Johnson, Zimmer-Biomet, DJO Global and MicroAire. Combined with the best practices he observed as President & CEO of The Association for Manufacturing Excellence, he’s convinced of the importance of including people in all business equations. Now, as a writer, keynote speaker, and coach, he promotes enterprise excellence through a people-centric culture to the next generation of business leaders.  Links: ⁠⁠Click here for more information on George Saiz⁠ ⁠⁠Click here for more information on "We Started With Respect"⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/leansolutions/support