In this episode of "Betting on Bourbon: The Penny's Journey into Entrepreneurship with The IX," we delve into the inspiring story of James and Brittany Penny, a dynamic husband and wife duo from Louisville, KY. Fueled by their shared passion for bourbon and a desire for independence, they courageously shifted their careers to embark on an audacious adventure: launching their own bourbon brand called The IX.  In the heartland of bourbon country, where tradition and connections run deep, breaking into the industry is no small feat. James and Brittany faced additional challenges as Brittany, an African-American female, stepped into the role of CEO for their brand. Undeterred by the obstacles, they harnessed their tenacity, focus, and the power of their bourbon to turn heads and prove their mettle.  As we explore their journey, we uncover the resilience and resourcefulness that propelled James and Brittany forward. From navigating closed circles to creating a brand that stands out, they defied expectations and forged their own path. Their company, aptly named "2 Cents Inc," cleverly plays on their shared last name, symbolizing their determination to make their mark in the bourbon world. Watch the video of this episode on YouTube, LIKE and SUBSCRIBE:  https://youtu.be/FMtgbsnSQfs    Best place to learn from founders, owners and entrepreneurs  ▪️W: https://theliquidentrepreneur.co The Liquid Entrepreneur on Social ▪️IG: https://www.instagram.com/theliquidentrepreneur ▪️TikTok: https://www.tiktok.com/@theliquidentrepreneur ▪️Twitter: https://twitter.com/TLEntrepreneur      The Host   ▪️IG: https://www.instagram.com/iammonteb      The Guest ▪️IG: https://www.instagram.com/brittlpenny/ ▪️IG: https://www.instagram.com/makes.change/  The Product ▪️W: https://www.2centsinc.com/ ▪️IG: https://www.instagram.com/2centsinc/ Support the show