In this captivating episode, "Cheers to Collaboration," we sit down with Ila Byrne and Rodolfo Aldana, the brilliant minds and co-founders of Parch, the sensational non-alcoholic canned cocktail that's taking the beverage industry by storm.  Once colleagues at a prominent alcohol company, Ila and Rodolfo's lives took a dramatic turn when Rodolfo faced a health scare that forced him to bid farewell to his beloved alcoholic drinks. Inspired by his own personal journey and driven by a desire to create a sophisticated, alcohol-free alternative, Rodolfo sought out a partner who shared his vision.  Enter Ila Byrne, a creative powerhouse with an insatiable passion for innovation. Recognizing the immense potential in Rodolfo's concept, Ila eagerly joined forces with him to embark on a groundbreaking venture: Parch.  In this interview, we dive deep into their extraordinary partnership, their individual journey, and the challenges they overcame to bring Parch to life. Join us as we uncover the secrets behind Parch's meteoric rise to success and learn how Ila and Rodolfo's dynamic synergy transformed an initial idea into a captivating reality. They share invaluable insights on entrepreneurship, the art of crafting exquisite non-alc cocktails, and the ever-evolving landscape of the beverage industry. Watch the video of this episode on YouTube, LIKE and SUBSCRIBE:  https://youtu.be/OXrV19JA21I   Best place to learn from founders, owners and entrepreneurs ▪️W: https://theliquidentrepreneur.co      The Liquid Entrepreneur on Social ▪️IG: https://www.instagram.com/theliquidentrepreneur ▪️TikTok: https://www.tiktok.com/@theliquidentrepreneur ▪️Twitter: https://twitter.com/TLEntrepreneur    The Host ▪️LI: https://www.linkedin.com/in/monteburrow ▪️IG: https://www.instagram.com/iammonteb     The Guest ▪️LI: https://www.linkedin.com/in/rodolfoaldana ▪️LI: https://www.linkedin.com/in/ila-byrne-228283        The Product ▪️W: https://drinkparch.com/ ▪️IG: https://www.instagram.com/drinkparch/ Support the show