In this week's episode, Nick Barrett, the founder of CordBrick LLC, joins us to peel back the curtain on the whole production and manufacturing process. From idea to implementation, Nick walks us through the steps of getting his product from pipedream to profitable reality. From outsourcing, choosing a manufacturer, trademarks, funding, and more, we get a peak behind the curtains of the process of what it takes to make something in 2024.   Key Takeaways:   The significance of building a brand that transcends the product itself and builds customer trust and loyalty. Learn how Nick's decision to introduce a second product, DeskBrick, driven by customer feedback, aims to expand his brand's offerings while maintaining each product's uniqueness. Explore Nick's experience with freelancers from platforms like Fiverr and Upwork, highlighting the benefits of cost-effectiveness, efficiency, and access to a diverse talent pool. Understand the crucial role of protecting intellectual property through patents and trademarks as Nick shares his proactive approach to safeguarding CordBrick's brand identity. Nick's journey shows how important it is to make smart decisions, protect your brand, and take action to stay ahead of the competition. Favorite Quote:   I realized early on it's important to build your brand because someone can copy this product quite easily. I want to give them things they know they can rely on. I think that's part of building a brand. Connect with Nick: https://cordbrick.com/  https://www.facebook.com/CordBrick  https://www.instagram.com/cordbrick/  https://www.linkedin.com/in/nick-barrett-0781491a/  https://www.pinterest.com/CordBrick/  https://www.youtube.com/@cordbrick   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.