"The brand is our promise, our reputation is how well we live up to it. Or not." Is that really the case? Is it that binary? Isn’t branding all about design and badges – the colours and shapes we can and cannot use as defined by the infamous brand police? Oh, and the odd expensive ad campaign or...

At the Little Questions, we’re always at the forefront of current events – whether that’s the Great Fire of London or the Battle of Hastings, we’re ready to chew the topical cud on all manner of things but, as ever, wearing our PR and comms hats. Today we're going to talk about:   ...

Five years ago, a number of us came together to launch a new strategic communications firm, Apella Advisors. We'd either led large consultancies or held senior roles as corporate affairs directors at some large organisations. But we saw an opportunity to do something a little bit different. So as...