Babba Rivera, Founder & CEO of Ceremonia, is a hustler who tells it like it is. Being born in Chile and growing up in Sweden, Babba often felt like an outsider, but today, she credits that upbringing with giving her the tools she needed to become successful. Aspiring entrepreneurs and Small Biz Owners, take notes on this one! In this episode, we cover Babba’s incredible brand marketing career journey at Uber, which led to a role with another well-known DTC brand. A few months in, she decided to quit this steady job despite being on a work visa and without having much savings, in order to launch her own marketing agency. When the pandemic created challenges for many of her agency’s clients, she got the push she needed to launch an innovative, clean hair care brand rooted in Latina heritage, and to be the founder that other Latina girls & women could look up to.  In addition to her career journey, you’ll hear about Babba’s thoughts on “having it all, but not having it all at once,” the shame and double standards she faced as a new mama while her business was still early stage, and how her white husband opened her eyes to perspectives she never even thought of as a minority woman. We’ll also hear from LIVELY ambassador DeAna Fierce, who teaches women how to build sustainable confidence in their lives so they can show up more confident & authentic on and offline.  Babba’s LIVELY Spotlight: Ami Colé Michelle’s LIVELY Spotlight: Dana’s Bakery You can follow Babba on Instagram @Babba and @MyCeremonia The LIVELY Podcast is hosted by its CEO & Founder Michelle Cordeiro Grant. Produced by Ali Alquiza and edited by Amanda Kay Wang Special thanks to our LIVELY team. If you liked this episode, leave us a review on Apple Podcasts, and be sure to tell a friend about it! We love this community and want to make sure we reach as many friends as possible :)  For the up-to-the-minute scoop, follow us on Instagram and TikTok @wearlively Learn more about your ad choices. Visit megaphone.fm/adchoices