On today’s episode of the LLVLC Show, Jimmy welcome Alex Yekorov to talk about leveraging pain and pleasure in your health journey.   “If you don’t have a vision for where you are going, then you’re never gonna be happy!”  - Alex Yekorov In this episode, Jimmy has the pleasure of speaking with health and weight loss coach Alex Yehorov (Facebook) who shares an intriguing mindset concept on getting healthier–leveraging the brain’s natural pain and pleasure responses to reach your goals. Check out Jimmy and Alex having a deep and engaging conversation about shifting your detrimental mindset and belief systems that are holding you back over to a more healthy process for making achievable yet challenging goals to get where you want to go in your health. What a great way to start the new year!