Explore the art and science of internationalization with Beat Stauber, where cultural nuances meet coding precision. Uncover how this intricate process shapes the global reach of software, blending innovation with the essential human touch. Welcome to this episode of The Localization Podcast where you’ll learn about: How Beat transitioned from QA to internationalization What exactly is internationalization The relationship between localization and internationalization Why investing in internationalization is crucial When to start thinking about internationalization Internationalization in the agile model Why smaller LSPs need someone technical This is episode 57 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Beat Stauber from Vistatec / Nike. If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/h65zm_gWm4s