As the festive season approaches, you may well be sourcing a new party outfit online. How much do you know about the journey your Christmas jumper takes from the warehouse to your front door? In this episode, Kim Baudry (Global Market Development Director, Dematic) unravels the intricate web of the apparel industry's logistics, diving deep into the complex supply chain that brings your favourite garments from design to your wardrobe. She explains why fashion has unique logistical challenges and details how a shifting consumer base has influenced technological trends. Learn more about apparel fulfillment: https://www.dematic.com/en-gb/industries/apparel/