"If you do the work, know yourself, know your team, then you can grow your team." Orlando SC have undergone quite the transformation over these past few years and have become known as a perennial title contender in the MLS. Today's guest David Cosgrave has played a huge part in redefining service excellence for the Florida outfit in their quest to build a top class culture. "Find a Way" has become the motto of the "The Lions". You don't build community by chance and with social cohesion at the heart of the squad with players and staff empowered alike, Orlando earned plaudits this season for achieving a near perfect availability rate of 97%. The following episode is a superb case study of how one leader leverages "culture as a competitive advantage." Furthermore learn as to how winning deep begins with happy staff, how HR can be cross pollinated with sporting performance, how you can test your culture today with a "stinky fish" and so much more. Listen to find out more including; - The transformative impact which a trophy win can have on a community? - The influence of Pippa Grange on building out the culture framework in Orlando. - Why real culture happens underneath the iceberg? - How David and the club win the "the war for talent"? - Identifying areas of hidden potential and creating structures for opportunity within it. - What goes into David's sense making work to reflect on the past season and to plan ahead? - What brings David joy from the game itself? Timestamps; 00:00 - 02:01 - Miami 02:02 - 08:17 - Road Warriors 08:18 - 18:52 - Culture 18:53 - 22:58 - Copenhagen 22:59 - 30:44 - "Brain Trust" 30:45 - 43:20 - Winning Deep 43:21 - 52:36 - Self Reflection 52:37 - 57:30 - Mental Models 57:31 - 59:13 - Advice Get in touch; Instagram: https://www.instagram.com/conorwalsh1995/ Twitter: https://twitter.com/cwalsh95?lang=en YouTube; https://www.youtube.com/@TheLowdownPod Email: [email protected]