In the biggest Lucky Lead show to date, Tyler and the crew are joined by Pudgy Penguins owner and mega-successful entrepreneur Luca Netz. In this hourlong+ conversation, Tyler and Luca talk through the Pudgy toy launch and his reaction to moving 100k units, his social media strategy with Instragram and holding things back, his views on why IP has failed to take off in web3 so far and how he plans to make it work with Pudgy Penguins, the things most web3 companies get wrong, plans for Pudgy games, Pudgy World, and much more.