Alexander Wills is a digital textile printing expert. He is devoted to helping designers gain financial freedom, while doing what they love, through the Maake ecosystem. He works with 100’s of company’s daily from small brands to big names including Alexander McQueen, Dior, Burberry and BBC and his belief is ‘all designers should be treated with the same respect, no matter their status, as creativity is unique’. After 15 years in textile printing, Alex and his wife Artemis were tired of seeing talented people left behind in their industry.  Massive minimums and complicated ordering processes made it impossible to run a profitable small or medium-sized business. Outsourcing abroad only presented unsustainable practices and lengthy wait times. It was time to shake up the textile industry.  Fashion Formula (soon to be Maake) gives ordinary people the opportunity to bring their extraordinary visions to life.  A simple, uncomplicated ordering process. Made in London, so no more long lead times. No more large orders needed, no more waste, and no more broken promises and giving your business an edge.  Alex has had huge success since launching Fashion Formula which has expanded above and beyond the realms of fabric printing as they are just in the process of launching their brilliant NEW platform Maake. Episode 7 includes: Surrounding yourself with creativity and combining science and artsHaving the confidence to grow and develop your own business in align with your passions and beliefsRedefining and making it so much easier for designers to delve into the world of printing and manufacturingThe importance of the customer experienceCarving out time to research and continuing to develop what your business has to offerThe importance of a good team and how to nurture themCreating opportunities for designers to thrive in the industry