Manny Serra is the Managing Partner at Rossen Law Firm, whose passion and expertise lie in the field of criminal defense. Based in South Florida, Manny has devoted his career to revolutionizing criminal defense in the region, with a focus on preventing the "plea factory" approach common in the justice system. Originally intending to join big law firms, Manny's journey took a turn when he discovered his calling at the public defender's office. He firmly believes in the ethical duty to fight for clients and has been a driving force in growing Rossen Law Firm alongside the founder, Adam Rossen. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes Manny Serra from Rossen Law Firm to delve into the transformative goals and ambitions set to scale their firm. Engaging and eloquent, this session offers an insightful journey into the criminal defense landscape. Manny Serra shares his South Floridian roots and his dedication to criminal defense, highlighting how passion for justice fuels his and the firm's endeavors. This episode's narrative weaves through the evolution of Manny's career from law school to the front lines of legal defense, identifying the issues within the justice system and the firm's unique approach to combating them. It also touches on the importance of culture, core values, and the Entrepreneurial Operating System (EOS) in driving business success.