This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain. This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players. The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers. Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice. 00:00 Intro 00:38 Become a coffee consultant 01:00 Exploring the Health of the Coffee Supply Chain 02:19 Unpacking the Real Winners in the Coffee Industry 05:29 The Complex World of Coffee Equipment Sales 13:20 Technician Tales: The Unsung Heroes of Coffee Equipment 23:24 Concluding Thoughts and Looking Ahead Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops