This episode covers a wide range of topics from the role of geospatial in systems thinking - representing natural systems in location systems and how we can apply the technology behind virtual worlds to the real world. During this conversation, it became clear to me that technology should be used in service of culture and not the other way around. I think in terms of geospatial we have an interesting opportunity to have an outsized impact if we can just figure out how to market it!    I often think about problems as being either technological or cultural and it seems to me that technology generally moves faster than culture. Although I am sure we can all think of some great examples of huge cultural shifts that have happened in response to short-term emergencies in the past few years.    Culture seems to react to technology as opposed to driving technology. I think if we were all better at marketing we could change this.    Connect with Ingo Simonis https://www.linkedin.com/in/ingosimonis/   Previous Episodes featuring the Open Geospatial Consortium   The Open Geospatial Consortium https://mapscaping.com/podcast/the-open-geospatial-consortium/   Open Geospatial standards - shared standards to solve shared problems https://mapscaping.com/podcast/open-geospatial-standards-shared-standards-to-solve-shared-problems/