How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
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Description
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.
You'll learn:
What metrics marketers should pay attention to while measuring an online marketing campaign
What you should take into consideration before calculating CAC and LTV
How to structure a campaign performance report so that it's easy to follow and take action
Links mentioned on the show:
Follow JJ on LinkedIn.
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Follow Anna on LinkedIn.
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