We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through...

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning.  Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check out Frontify too who were our featured partner for this weeks' session

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightful research on a budget. ************** Take the time to check out our partners, all of whom we work with because we think they're useful...

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and...

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content. ⏰ How to make the most of limited time to create content that actually lands with...

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking.  This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them. In short, it’s about how marketers can speak with more confidence. 

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their...

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbots every time 👃 Why the best copywriters are infinitely curious/nosy You really don’t want to miss the replay of this one

How to create goals that drive action - Jo Royce

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great prompts to get the most out of AI tools 🧠 How to navigate the ethics and legalities of using AI in business

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential. All of the content Gareth shared in this webinar is available to download on the Big Black Door...

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts. Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit. The pair interviewed the bestselling author of Obviously Awesome, April Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as...

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies). 💬 How you can...

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO –...

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to build one - And teach you how to implement it in the real world **************** Take the time to check out our partners, all of...