Paid traffic is a controversial topic for some photographers, as many feel they have tried it and wasted money doing so. In this episode, we look at what paid traffic is and why it's an incredibly effective tool for your business when it's used correctly. I also give you 4 reasons you should be using as part of a balanced marketing strategy as a photographer in 2021. --- If you enjoyed this episode, we would be really grateful for your feedback.  Please head to Love the Podcast and give us a rating and a review. It helps other photographers, like you, get the help they are looking for in their business. If you would like to know more about how we can help you in your business and to get access to our free training and resources, please go to www.liamcollard.com/the-photographers-collective for ways you can get started today and join the community on Facebook. We help photographers combine the principles of mindset, creativity and smart business strategies so they can have a bigger impact and a business that thrives.