IOS 14 has changed the game in many ways for everyone using traditional online tools like Facebook and Instagram Ads, Google Search and analytics or Pinterest. This is partly due to privacy and making it harder to track people when they visit your website. Facebook does have the ability to collect entries for us on their platform and this potentially helps us to mitigate the IOS14 changes and reduce the amount of steps people need to take when seeing our ads to get in touch with us. Today, I will talk about Facebook's Lead Generation Ads and how we can use them as wedding photographers to capture more inquiries in our business when using paid traffic. -- Are you looking for new ways to grow your wedding photography business? Sign up for our FREE new masterclass training designed to help you get consistent bookings each month without needing those expensive wedding fairs or directory listings. SIGN UP HERE. If you enjoyed this episode, we would be really grateful for your feedback. Please head to Love the Podcast and give us a rating and a review. It helps other photographers, like you, get the help they are looking for in their business.