I’m always arguing for balanced dynamics rather than loudness for it’s own sake, but some people have a different opinion - high loudness is important, and even beneficial. Nick Di Lorenzo is one of them - he says that loudness is important regularly on his YouTube channel. So in this episode I invited him on to explore that idea in more detail, and really get into the nuances of the topic. Do you need to be mastering loud ? Topics include: * The practicalities of loudness * What makes things sound loud anyway ? * Record labels versus loudness * Why loudness IS important * Why LUFS don’t matter, and * The difference between loudness and LUFS Full show notes on our website https://themasteringshow.com/episode-93