Let’s face it, LUFS don’t work. No-one understands them, when you set a load of different songs to -14 LUFS they all sound a different loudness, and they weren’t even developed using music. RMS is just better, right ? These are just some of the objections we’ve been hearing about LUFS recently, and in this episode we investigate them. Is there any truth to these claims and statements ? (Hint - Yes !) Along the way we also cover: * Why loudness is like the weather * How EQ affects loudness, and how we hear it * Loudness on the radio * The ideal podcast loudness * What’s up with Spotify’s loudness recommendation http://themasteringshow.com/episode-73