Sigal Atzmon, Founder & CEO of Medix Global: Optimizing quality healthcare in India
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This, the 71st  episode of the award-winning MVP – The Master’s Voice Podcast series, features the visionary, spirited, straight-talking, wonderful leader, Sigal Atzmon, Founder and CEO of Medix Global, which provides multiple services and tools to streamline and optimize quality healthcare, globally and in India. Sigal speaks with Pavan R Chawla, Founder-Editor of MediaBrief.com.  To borrow from Goscinny and Uderzo, and in a lighter vein, of course, Sigal, to our  mind, is like the Getafix of Medix! Sigal is passionate about and committed to ensuring Medix offers people around the world innovative and advanced medical management solutions that really make a difference in their lives. She is in India to execute the next phase of growth, which begins with the launch of the Medix app “a few weeks from now”. Medix helps Sigal in her mission to flatten the healthcare-inequality curve through a combination of Personal Medical Case Management offering fast track solutions to the right diagnosis and treatment; Disease Prevention Management Services to help customers avoid the development of major diseases, and Medical Governance Services to prevent misuse and overuse of medical procedures – significantly, Sigal tells me that the Medix services prevent misuse and overuse of medical procedures across 20% of all cases.  Medix also provides Digital Health- and AI-based tools to streamline and optimize quality healthcare. Before she founded Medix, Sigal held diverse management roles in the finance and investment sector including, as Head of the Global Institutional Investments Division at Ofek Securities & Investments; as Head of the International Trading & Investments Division at FIBI, a Safra Bank. She also headed the Private Banking Division at UMB, managing a portfolio of upwards of USD4bn. So here’s Sigal Atzmon, Founder and CEO, Medix Global, as my distinguished guest on this episode of MVP – The Master’s Voice Podcast. Listen to her insights and passion, and feel the deep and abiding love she has for India (incidentally, she always makes it a point to pad her work visits to India with a trip to a new destination here. She’s probably reading this or listening to this episode somewhere in Hampi.) We speak about what Medix offers to Indians, its pan-India and not 6-major-metros focus,  the  USPs of Medix vis a vis other global telehealth providers, the business model of Medix, her assessment of the Healthcare space in India and why, even during a pandemic-enforced lockdown, she championed and enabled the opening of the Medix office in India. Medix was launched in 2020 in India, during the pandemic, and Sigal tells me what Day One of the India office told her about the quali Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com. So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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